Smart Mobile Tourism: Presenting a Conceptual Model for Engaging Applications for Generations X, Y, and Z

Mirfakhraddini, Faeze Sadat; Ketabi, Fateme

doi:10.22075/mmsd.2026.39810.1024

Smart Mobile Tourism: Presenting a Conceptual Model for Engaging Applications for Generations X, Y, and Z

Document Type : Original Article

Authors

Faeze sadat Mirfakhraddini ¹

Fateme Ketabi ²

¹ Associate Professor, Tourism Management, Faculty of Economics, Management and Accounting, Yazd University, Yazd, Iran. Mirfakhr.faeze@yazd.ac.ir

² Master's degree student in Tourism Management, Yazd University, Yazd, Iran. 40211814@stu.yazd.ac.ir

10.22075/mmsd.2026.39810.1024

Abstract

Mobile apps have become an essential tool in travel planning, providing useful information and recommendations about tourist destinations. Smart tourism, with the extensive use of information and communication technology (ICT), is an evolution of traditional and e-tourism and relies on two key approaches: augmented reality (AR) and big data. Several studies have examined the positive and negative effects of using smart travel apps in the tourism industry. Several factors can influence the adoption of new technologies, but the adoption rate of smart travel apps also depends on the characteristics of travelers, as each generation has unique characteristics in how they interact with smart technologies. This study, by integrating the DeLone and McLean Information Systems Success Model (IS) and the Consumer Acceptance and Use of Information Technology (UTAUT2) model, identifies the factors affecting the behavioral intention to use mobile travel apps in smart tourism among Generations X, Y, and Z.

Keywords

Smart tourism

Mobile

Travel

Generation Z

Subjects